The Hallmark Business Connections Blog

Fresh ideas and insights about employee recognition, wellness engagement and customer engagement. Click around. Get inspired.

Corporate Wellness Programs Make You Well – 5 Pitfalls to Avoid to Achieve Success

Recently there have been a number of articles written about the ineffectiveness of workplace wellness programs. Of course, I tend to be defensive when reading these perspectives. As a wellness professional and consultant to organizations large and small, I see firsthand the impacts wellness programs can have on work communities. That being said, it is […]





How to Keep a Good Relationship Going with Anniversary Cards

When it comes to building lasting relationships with clients and customers, the statistics speak for themselves: A 5% increase in customer retention can increase a company’s profitability by 75% Eighty percent of a company’s future revenue will come from just 20% of its existing customers Attracting a new customer can cost a company five times […]







Customer Experience in Action at Hallmark Business Connections

There is nothing more challenging, and exhilarating, than scrapping an old system and implementing a new one. Upgrading our online shopping experience to provide an easier customization and ordering process for our customers’ business greeting cards has been everything we thought it would be. Take a look at the result for yourself: Nurturing Customers Through […]



Keeping Tabs on 2015 CX Trends at the CXPA Insight Exchange

On May 5-6, the Customer Experience Professionals Association (CXPA) holds its annual Insight Exchange. I’m excited to be attending this event as well as presenting during Day 2 of the practitioner “Show & Tell” sessions. Last year, I led several discussion groups and shared a unique Hallmark Business Connections customer experience approach in the “Experience […]



Reflecting on the corporate health & wellness webinar

Any level of employee involvement in a wellness initiative, whether small or large, should be rendered a success. But how can companies create buzz and incentivize further employee involvement when it comes to office-wide wellness programs? The key to higher levels of employee engagement often lies in communication and the ever popular, “What’s in it […]







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