The Hallmark Business Connections Blog

Fresh ideas and insights about employee recognition, wellness engagement and customer engagement. Click around. Get inspired.

Identify Inclusive Holiday Icons to Reach a Global Audience

As more businesses find themselves operating within a global space, the need to identify appropriate holiday trends and icons is key to maintaining meaningful business connections. Certain icons bridge the multicultural gap while messages of peace and gratitude transcend all local and regional ties, providing businesses the opportunity to connect with their diverse audiences. With […]



Traditional Icons Evoke Powerful Emotional Responses

The holiday season provides businesses the perfect opportunity to show customers, employees and partners they care and welcome interpersonal exchanges. Traditional holiday icons on cards spark effective first impressions before your customized message inside authentically resonates your holiday greetings to the people who matter most to your business. By combining traditional components with cutting edge […]



Snapshot: Upcoming 2014 Transformation and Innovation of Human Resources, Benefits and Wellness Communication Conference

As 2014 comes to a close and the holidays approach, health and wellness tend to be hot topics. And the New Year brings reflections and new wellness goals for both individuals and companies. At Hallmark Business Connections, we believe in the long-term benefits garnered from wellness programs, including increased engagement, lower absenteeism and an overall […]



8 Twitter Examples of Companies Nailing Customer Experience

The concept of customer experience management has been steadily gaining traction in recent years, as noted in this Harvard Business Review (HBR) article. In fact, 85% of executives who participated in a recent Accenture research study consider customer experience (CX) to be “very important” to their strategic priorities; another 70% believe CX-related considerations will play […]



Give Companies New Ways to Show They Care with Cobranded Holiday Cards

Hallmark Business Connections celebrates its one-year partnership with CaringBridge this October. It’s a natural fit as our businesses share a common goal: We offer ways for people to show care for one another by bringing family, friends and colleagues together to lead happier, healthier and more emotionally connected lives. How is this goal accomplished? Simple. […]



Recap: Cerner Health Conference Presentation

On Nov. 4, at the 2014 Cerner Health Conference, I took part in a panel discussing micro targeting, a strategy to engage employees who don’t currently participate in wellness programs, and its ability to spark interest and participation through targeted communications and proactive engagement. Joining me in the presentation were Professors Kissan Joseph and Alan Halfen […]



What Do New Technologies Mean for Corporate Wellness Programs?

In today’s fast-paced world, it’s critical for corporate wellness programs to factor in the busy lifestyles of employees. Research, in fact, shows a striking percentage (86%) of employees don’t participate in their company’s health and wellness initiatives simply because they don’t have time. Enter wearable fitness tracking devices, personal activity trackers that measure everything from […]



Recap: EBN Forum & Expo Presentation

Last month I was a featured speaker at the EBN Forum & Expo in Boca Raton. During my presentation I discussed Hallmark Business Connections’ philosophy of enrichment and how it impacts everything we do, including our wellness initiatives. A few things were brought up after my presentation that I would like to share with you. Health […]



Extend the Realm of your Gratitude During Thanksgiving

Pumpkin pie, cranberries and turkey characterize the fourth Thursday of November. We spend this day each year with friends, family and loved ones to celebrate our good fortune and everything we have to be thankful for. With Thanksgiving quickly approaching, consider how you can extend the realm of your gratitude. This year’s Thanksgiving spirit doesn’t need […]



25 Effective Employee Recognition Ideas for Business Leaders

Successful business leaders understand that employee recognition is more than just a nice thing to do for people.  In fact, research shows that organizations with the most mature employee recognition approaches are 12 times more likely to have strong business results.  Sixty percent of best-in-class companies (defined as organizations that are rapidly embracing recognition as […]



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