The Hallmark Business Connections Blog

Fresh ideas and insights about employee recognition, wellness engagement and customer engagement. Click around. Get inspired.

Time For The Holidays, Prepare Now

Customer engagement is a must, but for anyone selling products or services that can be holiday purchases it becomes much more important in the fourth quarter of the calendar year. So, with both companies and personal friends and families competing for people’s attention, how can your company stand apart during the holiday season to truly engage […]

Snapshot: Upcoming CXPA Insight Exchange

Each year, the Customer Experience Professionals Association (CPXA) hosts a national Customer Experience Day (CXDay). Coinciding with Customer Service Week, this event is dedicated to raising awareness of the customer experience and celebrating the professionals who make great customer experiences happen. Across the globe, more than 2,800 customer experience professionals set aside Oct. 7 to […]

Applying a Fresh Perspective to the Customer Experience: An Interview with Keith Fenhaus, President & CEO of Hallmark Business Connections

As a Hallmark company we inherently celebrate the people of business – customers, partners, and associates – for the individuals they are and the uniqueness they bring to our lives in the work environment.  As an active member of the Customer Experience Professionals Association (CXPA), we always pause on CXDay (Customer Experience Day – the […]

Individual, Intimate and Invited: The Reasons Why Our Customer Care Teams Need More Resources

Front-line employees, including those in contact centers and customer service, are working individually with customers. They also have the chance to work very intimately, because most often they have been invited into the conversation by the customer – not the other way around.  Every day, these front-line employees have a surplus of opportunities to create […]

Ten Things Often Overlooked in Employee Recognition

It’s no secret every company desires a workforce of highly engaged employees. Having this type of culture that feels engaged, satisfied, and appreciated for its contributions is vital to the ultimate success and longevity of the business. While increasing employee engagement has been a long-standing bullet point on companies’ agendas, employers often wonder where to […]

Snapshot: Upcoming EBN Presentation

Wellness programs have been around long enough for all of us to know that long-term employee engagement is challenging. Hallmark Business Connections decided to approach this “challenge” in a new way by focusing less on employee engagement with the program, and more on engagement between the employee and the company offering the program. At HBC, […]

Customer Service is not a Competitive Advantage, Customer Care is

Reaching customers in authentic ways transcends basic customer service. Because of this, earning customer loyalty is sometimes easier said than done. In today’s world, people don’t trust advertising; they trust what their friends tell them. And they have hundreds of ways to connect with those friends. Living in the age of the customer means gaining […]

Five Myths About Employee Engagement

Engaged employees deliver better work, are more productive, take fewer sick days and valuable to any company’s bottom line. So, if engaged employees benefit the company, why don’t more companies take part in ongoing engagement programs? With the surplus of information and opinions surrounding employee engagement, it’s easy to understand how companies may be challenged […]

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