The Hallmark Business Connections Blog

Fresh ideas and insights about employee recognition, wellness engagement and customer engagement. Click around. Get inspired.

Create Timely Opportunities to Spark Customer Appreciation, Try Valentine’s Day

Creating meaningful and authentic opportunities for businesses to express appreciation for their customers is something many struggle with. Naturally occurring occasions do exist for this sentiment, but they are so few and far between that customers may feel overrun by receiving simultaneous messages of appreciation from many businesses, causing those messages to be tuned out. […]





Foundational Elements For an Omni-Channel Customer Experience Strategy

In today’s business landscape, the explosion of social media and digital technologies has changed the game for companies looking to connect and build relationships with customers. Armed with a goldmine of customer data (shopping and purchase behavior, likes, tweets, posts, shares, etc.), brands can leverage these insights to develop an understanding of when, what, why, and […]



7 Ways Leading Organizations Showed Recognition to Employees in 2014

Regardless of the industry or size of the organization, the most successful business leaders understand that it makes good business sense to recognize employees for a job well done. In fact, Aberdeen Group research shows 67% of best-in-class organizations have a formal recognition program in place. But, as Forbes contributor Victor Lipman notes in a […]



What’s the Best Way to Promote Wellness in the Workplace?

Cultivating wellness in the workplace can prevent both mental and physical health conditions that can have long-term impacts on an organization. With the many proven competitive advantages that arise from successful health and wellness programs, organizations are now implementing these programs as a way to stand out in the crowd. While organizations are constantly striving […]





Three Tips Toward Work/Life Balance

Every day I wonder how to best manage the balance between work and my personal life. With the growth of mobile technology and the ability to constantly be connected to work, many people believe that the balance between work and personal life is dead. As a Mother of 3 children who frequently travels and works […]



Identify Inclusive Holiday Icons to Reach a Global Audience

As more businesses find themselves operating within a global space, the need to identify appropriate holiday trends and icons is key to maintaining meaningful business connections. Certain icons bridge the multicultural gap while messages of peace and gratitude transcend all local and regional ties, providing businesses the opportunity to connect with their diverse audiences. With […]



Traditional Icons Evoke Powerful Emotional Responses

The holiday season provides businesses the perfect opportunity to show customers, employees and partners they care and welcome interpersonal exchanges. Traditional holiday icons on cards spark effective first impressions before your customized message inside authentically resonates your holiday greetings to the people who matter most to your business. By combining traditional components with cutting edge […]



Snapshot: Upcoming 2014 Transformation and Innovation of Human Resources, Benefits and Wellness Communication Conference

As 2014 comes to a close and the holidays approach, health and wellness tend to be hot topics. And the New Year brings reflections and new wellness goals for both individuals and companies. At Hallmark Business Connections, we believe in the long-term benefits garnered from wellness programs, including increased engagement, lower absenteeism and an overall […]



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