The Hallmark Business Connections Blog

Fresh ideas and insights about employee recognition, wellness engagement and customer engagement. Click around. Get inspired.

In the Spirit of Relationship Building

Visit the Vyve Broadband website, and you’ll notice something. They don’t want to be “business as usual.” They’re friendly. They feel local. They believe in community and are firmly rooted in creating relationships with their customers. Last year, the cable company partnered with Hallmark Business Connections to help bring those values to life at the […]





Turning Apology Into Appreciation

Can an apology ever be so good, so sincere, that it transforms a frustrating customer experience into a relationship-building one? Apologies are tricky. The words you say changes the message you convey. “We’re sorry.” Not only do these two words validate your customers’ frustration, but empathetically acknowledge their inconvenience. It lets your customer know the […]



Picking the Right Partner

“Kansas City Power & Light is honored to be a part of your important moments and memories.” When I heard this in a Kansas City Power & Light video, I was struck by how much that sounded like something Hallmark would say. When we first began to partner with KCP&L to create and pilot the Customer […]





Do I Know You?

I was heading into my office last Tuesday and waved hi to someone I met a week before. I got a nod but I could tell-that person had no idea who I was. Ever have one of those awkward moments? How many times do our customers have that exact same experience? They know who we […]





Empowerment vs. Standards: You Can–and Need to–Have Both

I often hear managers tell their employees to go forth and create great customer experiences. Without arming employees with well-defined standards and a thorough understanding of their job and company policy, that kind of empowerment can end up being disastrous for everyone involved. Micah Solomon, author and customer service speaker, shares his ideas about walking […]



5 Creative Award Ideas for Rockstar Employees

For any organization, it’s important to recognize and reward employees who go above and beyond the call of duty. Successful companies have established a culture of recognition that rewards teamwork, milestones, innovation, customer service, and more. Establishing a culture of recognition means that employees will continually strive for success, since they know their hard work […]



What Is the Impact of Employee Engagement on Customer Satisfaction?

It’s no secret that engaged employees deliver consistently better customer service. A recent Gallup Survey on the State of the Global Workplace, however, found that only 13 percent of workers consider themselves engaged in the workplace and willing to foster the meaningful relationship customers want. Unfortunately for businesses, superior customer experiences are highly beneficial for […]



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Employee Recognition

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