The Hallmark Business Connections Blog

Fresh ideas and insights about employee recognition, wellness engagement and customer engagement. Click around. Get inspired.





Walk Your Way Toward Workplace Health Promotion

Walking while you work may not only improve employee health, but it may also boost workplace productivity, according to recent research from the University of Minnesota.  The study followed a group of 40 employees whose offices were retrofitted with treadmill desks to be operated by employees at up to 2 miles per hour.  Over the […]



Employee Engagement: Getting at the Heart of What Truly Matters to Employees

Employee engagement.  It’s a concept that organizations prioritize for a number of different reasons.  Forbes notes that engaged employees are more likely to be motivated, committed to their employer, and focused on achieving business goals and driving the organization’s future.  Disengaged employees, on the other hand, can impact workplace productivity, office morale, and individual stress […]



Take Wellness Into Account When Traveling

Throughout your career, the occasional work trip is a certainty few can avoid. Wherever the road takes you, embrace the journey toward better health. From 9-5 and well beyond, by plane, train, car or bus, there are numerous ways you can live a healthier life while traveling or commuting. It just takes a little extra […]



IMS Recap: How Company Culture Reflects How We Interact With Customers

Over the past five weeks I participated in four separate events. It’s been tiring, but my learning adventures have ranged from customer experience to marketing and contact centers. The overlap between these disciplines is apparent to some and obscure to others, but I noticed one common theme: the way businesses behave internally is indicative of […]



Sharing The Value of The E-Metric: Think Person2Person

After presenting to BMA’s biggest and best annual global conference yet on May 28, I was thrilled to see the amount of positive feedback I received both in-person and through social media outlets. It was satisfying to gain genuine affirmation from fellow industry leaders about Hallmark Business Connections’ e-metric resonating with audiences, and it was […]



#IMSMSP Preview: How to Cultivate Trust and Earn Customer Advocacy

Trust is a powerful force in business for both employees and customers. As marketers, it is important for us to understand how customer care plays such a large role in a company’s overall success. Companies cannot artificially create trust because human nature encourages people to trust other people – not necessarily companies. By investing in […]



Use Open-Ended Comments to Impact Customer Experience: CXPA Presentation Recap

I recently attended one of my favorite events of the year, the Customer Experience Professionals Association (CXPA) Insight Exchange in Atlanta. With a unique format that focuses on member-to-member sharing and customer experience (CX) advancements, I can’t help but feel energized after the event. I was thrilled to have the opportunity to lead six small […]



The E-Metric: How Enrichment Culture Makes Employees and Customers Your Best Business Asset

In April I presented to the Kansas City Business Marketing Association (BMA) crowd, and on May 28, I’m speaking at the 2014 Global BMA Conference. During the 5:15 p.m. keynote session I will discuss “How an Enrichment Culture Makes Employees and Customers Your Best Business Asset.” That’s right, enrichment, not engagement. I’m thrilled to present […]



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